We built KINETIQ for operators who are done guessing.
A Microsoft Fabric consultancy purpose-built for supply chain — not adapted for it.
The Gap We Were Built to Close.
Most manufacturers, CPG companies, and distributors are leaving significant margin on the table — not because they lack good operators, but because their data can't support the decisions those operators need to make.
We've watched generalist firms sell data modernization to supply chain clients and deliver infrastructure without intelligence. The platform gets built. The decisions don't improve.
Alp and Khaled built KINETIQ to close that gap — unified data, decision intelligence, and the domain expertise to know what actually matters on the factory floor, the planning meeting, or in the warehouse.
Our Values
Earned
Earned
Supply chain transformation is a journey. There are no shortcuts, no silver bullets.
Leverage
Leverage
Data and AI are force multipliers, not magic. They amplify good judgment. They won't replace it.
Tradeoffs
Tradeoffs
Good SCM is the art of making better tradeoffs faster under incomplete information. That's what we help operators do.
Resilience
Resilience
Control the controllable. Prepare for the uncontrollable. Resilience isn't hoped for — it's designed.
Margin
Margin
Every margin point you protect strengthens your ability to absorb disruption.
Process
Process
Technology amplifies great processes and teams. It will not fix broken ones.
Built by Practitioners
From FP&A to Avanade and deep in-industry CPG experience — Alp combines enterprise-grade technical architecture with supply chain domain knowledge built from the inside. He leads platforms and architecture at KINETIQ.
From FP&A to enterprise data at scale — Khaled has worked with Fortune 500 industrials and mid-market distributors across a career built at the intersection of operations, finance, and data. He leads strategy and delivery at KINETIQ.
What working with KINETIQ looks like.
We work with manufacturers, distributors, and CPG companies at every stage — from first data foundation to full decision intelligence. The common thread is margin, operational clarity, and decisions that actually move the business.
Supply chain, exclusively
We don't do general digital transformation. Every engagement, every capability, every team member is focused on operational intelligence for manufacturers, CPG, and distributors.
From mid-market to enterprise
We work with organizations from $100M to $14B in revenue — complex enough to have real data problems, decisive enough to solve them.
Measured in EBITDA, not dashboards
Our value is measured in business outcomes — margin protected, waste eliminated, and decisions that finally connect operations to financial performance.
Get Started Now
Every week of delayed decisions, manual coordination, and fragmented data has a cost. Let's show you exactly where you're losing value — and what it looks like when you close that gap.