We built KINETIQ for operators who are done guessing.
A Microsoft Fabric consultancy purpose-built for supply chain — not adapted for it.
The Gap We Were Built to Close.
Most manufacturers, CPG companies, and distributors are leaving significant margin on the table — not because they lack good operators, but because their data can't support the decisions those operators need to make.
We've watched generalist firms sell data modernization to supply chain clients and deliver infrastructure without intelligence. The platform gets built. The decisions don't improve.
Alp and Khaled built KINETIQ to close that gap — unified data, decision intelligence, and the domain expertise to know what actually matters on the factory floor, the planning meeting, or in the warehouse.
Our Mindset
Supply chain transformation is a journey. There are no shortcuts, no silver bullets.
Data and AI are force multipliers, not magic. They amplify good judgment. They won't replace it.
Good SCM is the art of making better tradeoffs faster under incomplete information. That's what we help operators do.
Control the controllable. Prepare for the uncontrollable. Resilience isn't hoped for — it's designed.
Every margin point you protect strengthens your resilience and ability to absorb disruption.
Technology amplifies great processes and teams. It will not fix broken ones.
Built by Practitioners
Growing up in a family that owned a food manufacturing and distribution business, supply chain isn't an abstraction for Alp. That foundation, combined with his FP&A background and experience at Avanade, shapes how he thinks about platform architecture: grounded in how operations actually run, not just how systems are designed.
Khaled grew up watching his family run a sports goods manufacturer and a plastics export business in Egypt — where his instinct for operations and commercial reality was formed. That carried into a career spanning FP&A and enterprise data at scale, working with Fortune 500 industrials and mid-market distributors. He leads strategy and delivery at KINETIQ.
What working with KINETIQ looks like.
We work with manufacturers, distributors, and CPG companies at every stage — from first data foundation to full decision intelligence. The common thread is margin, operational clarity, and decisions that actually move the business.
Supply chain, exclusively
We don't do general digital transformation. Every engagement, every capability, every team member is focused on operational intelligence for manufacturers, CPG, and distributors.
From mid-market to enterprise
We work with organizations from $100M to $14B in revenue — complex enough to have real data problems, decisive enough to solve them.
Measured in EBITDA, not dashboards
Our value is measured in business outcomes — margin protected, waste eliminated, and decisions that finally connect operations to financial performance.
Get Started Now
Every week of delayed decisions, manual coordination, and fragmented data has a cost. Let's show you exactly where you're losing value — and what it looks like when you close that gap.