KINETIQ Orchestrate — Agentic Decision Execution for Supply Chain
KINETIQ Orchestrate converts operational signals into coordinated execution — a governed decision engine built on Microsoft Fabric IQ that continuously evaluates tradeoffs across cost, service, capacity, and working capital, and acts through agents, workflows, and integrations, with clients defining exactly where automation runs and where humans stay in control.
Built on deep supply chain expertise and proven Microsoft Fabric IQ frameworks — backed by proprietary accelerators and a governance-first architecture that gives clients full control over autonomy, auditability, and execution from day one.
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Data Travels Fast. Decisions Take Days.
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The Decision Should Take Seconds. It's Taking Days — and Your Best People.
Every time an obvious operational problem reaches your best people, it costs twice — once in the delayed decision, and again in the higher-value work that didn't happen. The decisions that should be automatic are the ones consuming the most organizational bandwidth.
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Same Data. Different Teams. Different Answers.
When decisions are made across teams using different assumptions and priorities, execution fragments. The same operational event triggers different responses in different parts of the business — creating inconsistency, conflict, and avoidable cost.
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When Tradeoffs Are Evaluated in Silos, the Business Always Pays the Difference.
A decision that looks right for one function often creates a problem for another. Without a centralized model to evaluate tradeoffs across cost, service, capacity, and working capital simultaneously, the business absorbs the difference — in expediting costs, missed service levels, and excess inventory.
Stop Losing Margin to Decisions That Arrive Too Late or Too Inconsistently.
Fragmented decisions cost more than most organizations measure — in expediting, missed service levels, excess inventory, and the time your best people spend resolving problems the system should handle.
KINETIQ Orchestrate eliminates that cost — a governed decision engine that evaluates tradeoffs across cost, service, capacity, and working capital, executes the right action automatically, and routes to human operators exactly when the decision requires it.
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Automated Where It Should Be. Human Where It Matters.
KINETIQ Orchestrate executes routine operational decisions automatically — within defined guardrails and governance rules — and routes to human operators when the decision requires judgment, approval, or oversight. Your best people stay focused on the work that actually needs them.
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One Decision Engine. Every Function. Consistent Execution.
KINETIQ Orchestrate centralizes decisioning into a single governed engine — so procurement, logistics, production, and finance are all working from the same tradeoff logic. The same operational event triggers the same evaluation, every time, across every function.
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Decisions That See the Whole Business — Not Just One Part of It.
A decision that optimizes for one function rarely optimizes for the business. KINETIQ Orchestrate evaluates tradeoffs across cost, service, capacity, and working capital in a single, unified model — so every decision reflects what's best for the whole organization, not just the team closest to the problem.
Built to Decide. Designed to Execute.
Deep supply chain expertise and proven Microsoft Fabric IQ frameworks — backed by proprietary accelerators, pre-built IP, and a governance-first architecture that gives clients full control over autonomy, auditability, and execution from day one.
One Model. Total Context. Consistent Decisions.
The ontology defines how the business works — entities, relationships, constraints, and priorities in one model
Every decision evaluated against the same business context, not isolated data from a single system
Inventory, orders, supply, capacity, and financial outcomes — all defined and governed in one place
Decisions reflect actual business priorities, not function-level assumptions
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Agents That Read the Business — Not Just the Data.
Data agents reason over governed data to surface decision-ready intelligence
Grounded in semantic models — answers reflect how the business actually defines itself
Complex questions answered instantly — no manual data pulls or analyst involvement
What once took hours of gathering and interpretation is answered in seconds
Agents That Can Recommend — And Execute.
Operations agents trigger workflows and coordinate across systems
Execution via direct integration, push to system of execution, or human-in-loop routing
Execution mode determined by decision type, guardrails, and governance rules
Cross-system coordination — resequencing production, rebooking freight, rebalancing inventory — in one step
Autonomy You Control. Guardrails You Define.
You decide where the system acts automatically and where humans approve
Logic, thresholds, and guardrails configured upfront — adjusted as confidence grows
Every action fully auditable — what was decided, why, and what happened
The system never acts outside the boundaries the business has set
A Decision Engine That Never Stops Running.
The system continuously evaluates conditions — not just when triggered by an alert
As new data arrives, decisions are re-evaluated to reflect current conditions
The closed-loop model keeps execution aligned even as conditions change mid-process
No decisions made on yesterday's picture — the engine runs on what's true right now
Your Agentic Decision Engine. Defined. Built. Integrated.
Define
We align on the use case, identify the data sources and systems involved, and define the decision logic, governance rules, autonomy thresholds, and success criteria — so every subsequent phase builds on a clear, agreed foundation.
Build
We construct the ontology, configure data and operations agents, and establish the decision engine on Microsoft Fabric IQ — building the tradeoff evaluation logic and execution workflows against the defined use case.
Deploy
We activate the decision engine in production — validating decisions against real operational data, calibrating autonomy levels, and ensuring the system executes within defined guardrails before expanding scope.
Integrate
We extend decision loops across teams and functions — ensuring coordinated execution reaches every part of the business affected by the decision, from procurement and production to logistics and finance.
The gap between knowing and acting is where margin is lost.
KINETIQ Orchestrate closes it — a governed decision engine that evaluates every tradeoff, executes the right action, and routes to human operators exactly when the decision requires it.
Start with one high-value decision loop. Prove the value. Then expand.
Let's talk about what that looks like for your business.
Try for yourself
The Hard Questions. Answered Honestly.
Read our FAQs:
What Is Orchestrate, Really?
Workflow automation and RPA follow predefined rules. KINETIQ Orchestrate evaluates tradeoffs — continuously weighing cost, service, capacity, and working capital against defined business priorities before determining and executing the optimal action. The difference is fundamental: automation executes instructions, Orchestrate makes decisions. When conditions change, rules break. When conditions change, Orchestrate adapts.
It's both — and that's what makes it different. Orchestrate evaluates decisions against forward-looking targets, constraints, and policies, then executes through agents, workflows, and integrations. It's not a planning system that produces a plan for humans to act on. It's a decision engine that evaluates and acts — with humans engaged exactly where governance rules require it.
De-Risking the Decision
Orchestrate is deployed as a production system from day one — not a proof of concept designed to impress in a controlled environment. Every decision loop is tied to a defined financial outcome before work begins. We start with the highest-value use case, validate decisions against real operational data, and expand based on proven results. The governance model ensures the system never acts outside defined boundaries — so confidence grows incrementally, not all at once.
Every decision is auditable — with full visibility into what was decided, why, and what happened. Autonomy thresholds and guardrails are defined upfront, so the system only acts automatically within boundaries the business has explicitly set. For decisions that fall outside those boundaries, the system routes to human operators. Incorrect decisions are caught, reviewed, and used to refine the decision logic — making the system more accurate over time.
Governance and Control
Complete control — and this is a core design principle of Orchestrate. Clients define the decision logic, thresholds, and guardrails upfront. They decide where the system acts automatically and where human approval is required. Every action is fully auditable. Autonomy is earned incrementally — starting with clearly defined use cases and expanding only as the system proves value. The system never acts outside the boundaries the business has set.
Every decision the system makes is logged with full context — what signal triggered it, what tradeoffs were evaluated, what action was taken, and what the outcome was. This auditability is built into the architecture from day one, not added as an afterthought. Operations teams have complete visibility into every decision the system has made — so trust is built through transparency, not assumption.
The Execution Model
Orchestrate executes through three models — direct integration into source systems via defined interfaces, push to system of execution where the downstream system handles the action, or human-in-loop routing where the decision is presented for approval before execution. The right model for each decision type is determined by the client's existing stack, governance rules, and what's most cost-effective. Most engagements use a blend of all three.
No — and it's not designed to. Orchestrate works alongside your existing systems — ERP, WMS, TMS, and others — connecting them into a coordinated decision and execution layer without replacing them. It doesn't require a rip-and-replace. It requires decision-grade data, clearly defined use cases, and the governance framework to operate within. Your existing systems remain the systems of record. Orchestrate is the layer that ensures they act in concert.
Fit and Flexibility
Orchestrate is designed for high-frequency, high-impact operational decisions where speed and consistency matter — inventory rebalancing, supply disruption response, production resequencing, demand-supply alignment, and logistics optimization. These are decisions that happen constantly, involve competing tradeoffs across functions, and currently consume significant time from your best operators. They're also the decisions where even small improvements in speed and consistency translate directly into margin.
Not necessarily — Orchestrate requires decision-grade data and real-time operational signals, which Watchtower provides natively. If you already have reliable real-time data feeds from your operational systems, Orchestrate can be deployed without Watchtower. We assess your data maturity upfront and determine the right starting point. Where the data foundation isn't decision-grade, we'll be transparent about what needs to be established first.
The Ongoing Relationship
KINETIQ Orchestrate is a defined engagement — we scope, build, and integrate a specific set of decision agents tied to agreed use cases and outcomes. Once delivered, organizations that want to continuously evolve their decision intelligence — adding new agents, expanding use cases, and scaling execution across the business — typically move into KINETIQ Vanguard, our embedded partnership model. For organizations with more targeted needs, a new defined engagement can be scoped to extend capabilities further.
System reliability and maintenance for the deployed agents is available through KINETIQ Operate — keeping pipelines, workflows, and decision logic performing as the business evolves. For organizations ready to go further — building new agents, expanding decision loops, and driving continuous execution — KINETIQ Vanguard provides the embedded team and sustained commitment that takes Orchestrate from a defined deployment to an ongoing competitive advantage.
Why KINETIQ
Platform vendors provide the technology. KINETIQ provides the decision intelligence built on top of it — proprietary accelerators, pre-built decision logic, and deep supply chain expertise that reflects how manufacturing, CPG, and logistics operations actually make and execute decisions. We don't deploy a generic platform and hand it off. We build a governed decision engine grounded in your operations, deployed against your highest-value use cases, and accountable for the outcomes it delivers.
Fabric IQ provides the unified foundation that agentic decision execution requires — real-time data ingestion, governed data agents, workflow orchestration, and the ability to act across systems in a single environment. For supply chain operations, that means one platform for signals, decisioning, and execution — without the complexity and cost of stitching together multiple tools. It's also the platform Microsoft is investing most aggressively in for agentic AI — which means the capabilities we deploy today will compound in value as the platform evolves.
The Gap Between Knowing and Acting Closes Here.
Book a discovery call with our team