Unified Data, Expanded Margins for a PE-Backed CPG Brand
RoC Skincare was running a complex, multi-ERP business on spreadsheets — with no unified view of profitability by SKU or customer. KINETIQ consolidated data across ERPs, retailer EDI feeds, and 3PL partners into a single governed layer, then built profitability analytics, sales forecasting, and inventory intelligence on top. The result: cleaner decisions, rationalized SKUs, and expanded EBITDA margins.
The Starting Point
RoC Skincare, a PE-backed skincare CPG brand, was planning and reporting very heavily in spreadsheets. Data was fragmented across multiple ERPs, retailer EDI feeds, and 3PL partners — with no unified view of the business. Without a complete picture of cost to serve, profitability by SKU and customer was invisible. Pricing, ranging, and inventory decisions were being made on incomplete information.
Our Approach
The KINETIQ team unified RoC's commercial and operational planning — connecting ERP systems, retailer EDI data, and 3PL feeds into a single governed data layer. On top of that foundation, we built PVMC and profitability analytics by SKU and customer, replacing manual spreadsheet workflows with live, decision-ready reporting. We added inventory analytics and sales forecasting capabilities to give the planning team a reliable forward view of the business.
The Impact
Enabled SKU and customer rationalization to expand EBITDA margins. Replaced fragmented, manual reporting with unified visibility across ERPs, retail partners, and 3PL operations. Delivered sales forecasting and inventory analytics to support better planning decisions and improve supply chain resilience.
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Every week of delayed decisions, manual coordination, and fragmented data has a cost. Let's show you exactly where you're losing value — and what it looks like when you close that gap.